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Wednesday 28 January 2009

Group Treatment: Audience and Influences for Opening Sequence - Josh Payne

After conducting our surveys which were targeted at the age group suggested by our brief, 15-24 year olds, we found what the common tastes seemed to be. Firstly, they were on the whole unaware of the term film noir and many of them listed their favourite genres to be comedies or action films. This meant that a film that simply copied many traditional film noirs would simply not interest a modern audience, in order to catch their attention we need to put a different spin on it. The first thing to do is to not film it in a black and white visual as another fact that came out of our primary research was that many people seemed to be put off by a film being in black and white. By keeping the film in colour we will need to be more creative and careful with our lighting techniques.

As well as that our primary research indicated that a lot of people require several 'action' scenes in a thriller which indicates that they prefer a faster paced story and avoid any pondering. Josh tried to incorporate this into the script by introducing a fast paced opening with our main character fleeing from an unknown pursuer as he tries to make off with a mysterious package containing a large sum of money. This was intended to get the film off to fast start. However it was also important to maintain many of the traditions of noir in order to keep the film in this genre, so the scene where the two men are in the room together will emphasise many classic film noir lighting techniques and the dialogue throughout the piece will be noir like in both its subject matter and wording.

Our influences for the more traditional noir characteristics in the piece were classic film noirs such Citizen Kane, Detour and Double Indemnity for the feel and visual styles including how they put the camera in different positions to create interesting angles. Also, some of the dialogue in our piece references these kind of films. However, the wording is slightly updated and our props and costumes have been modified to fit into today's fashion criteria.

Looking at more recent noirs influences have included both the George Clooney thriller Michael Clayton and the Coen Brothers' No Country For Old Men. Michael Clayton starts out with its main character sprinting through a wooded area with his expression indicating that something very unexpected and dramatic has happened hence his fleeing which serves as a hook to the audience. Also, in No Country For Old Men the main protagonist steals a suitcase full of money and intends to make away with it but finds that a killer is now on his trail. The plot plays on the age old question of whether you would take an abandoned bag of money if you simply came across. The idea of an ordinary man making one bad decision and then having dark repercussions is a constant theme in film noirs and helps us to further our film's connection to noir traditions.


As a group we wanted some feedback about film noir to help us with our project. The feedback would be gained through primary research in the form of a questionnaire, as this way we could tailor the questions to ensure we would gain the useful answers we wanted. Emily devised the questionnaire and went out to ask people for answers. She asked 7 people in the 16-25 age range as they are the main cinema audience and they are who we would be aiming our noir towards. She also asked people aged 40, 28 and 14 to see if our film would appeal to a wider audience range as well. My job was to analyse the results and below is a table showing what I found out explaining how the information we gained from each question was useful to us.We will attempt to incorporate our findings when creating our opening sequence to make it more appealing to our target audience of people aged between 15 and 25. The question about black and white films (question 2) will be particularly useful when we are in the editing suit and are choosing to add any effects to our film. Our results show that black and white films aren’t a popular choice and that they would turn off/over the TV if they saw one was on. Our role in creating our title sequence is to get people to stay tuned in and watch on to resolve the enigma(s), but if our audience would choose not to watch it just because it was in black and white, then perhaps we shouldn’t add that effect. Question number 5 also proved interesting with the results as it shows how people can be interested and ‘hooked’ in a film opening even if there isn’t any music to accompany it. We will still use music in our opening piece as we feel it’s the key to creating the right noir atmosphere, though it is useful to know that we won’t be turning away our audience if we chose to have loud sound effects, plain speech or dead silence instead. Although the resuls we gained were useful, there were still some things we could have done to gain even better results. Firstly we could have asked a bigger sample of people to gain more accurate results with defined replies on each question. However, I think the outcome would still contain similar results, and wouldn’t be of any further use to us. Also, we could have more questions requiring a more detailed answer (open questions) to gain more feedback from each person we gave the questionnaire to. But they may not have been as keen to fill it out if they had noticed how detailed it was. Overall, I am pleased with the results we discovered as they’ll be very useful to us in the future.

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